Habesha Whole Sales
Habesha Whole Sales is an e-commerce multi-vendor marketplace for Ethiopian customers in the USA and Canada, enabling product purchases and allowing third-party vendors to sell through the platform.
The Problem
Ethiopian customers living in North America had limited access to culturally relevant products through a centralized and reliable online marketplace. Vendors also lacked a structured platform to reach this specific community.
Target Audience
Ethiopian communities living in the USA and Canada, Small and medium Ethiopian vendors, and Entrepreneurs seeking access to diaspora markets
The Goal
To create a scalable, user-friendly, and reliable multi-vendor e-commerce platform that connects Ethiopian customers in North America with trusted vendors while ensuring efficient deployment and system stability.
Role & Ownership
Frontend Developer
User Research
Conducted user interviews and analyzed drop-off data.
UI Design
Created high-fidelity mockups and interaction patterns.
UX Strategy
Defined information architecture and user flows.
Prototyping
Built interactive prototypes for usability testing.
Key Features
Tools & Technologies
What I Learned
I learned how to build and scale a maintainable e-commerce platform, improve user experience, and stability, and overall development workflow efficiency.
